Welcome to the home of quality California Prunes in the UK

Ok, we admit it. They're not pretty. In fact, they're pretty ugly. And they're the 'butt' of many a joke. In fact, just the word 'Prune' can make people laugh out loud.

But despite all that, we can't help being proud of our California prunes. We think they're even prettier then the plums which are dried to create them. And apparently we're not alone. More and more Brits are loving them too. Sales in the UK are going up and up, partly due to celebrity fans like Heston Blumenthal.

You see appearances are only skin deep and under that wrinkled exterior, lays a wealth of wonders. California prunes are rich and flavourful, healthy and nutritious, easy to carry around, low calorie and available all year. What's not to love?

But if you still want to have a good laugh about prunes, here's a joke for you: Why did the banana go out with a prune? Because he couldn't find a date!