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California Prune Board backs FAB’s ‘Fibre February’

California Prune Board backs FAB’s ‘Fibre February’

February 2019: The California Prune Board is throwing its weight behind the UK bread industry’s Fibre February campaign this month, with mouth-watering recipes containing the fibre-packed fruit. Fibre February, led by the Flour Advisory Bureau (FAB), has been launched with the aim of encouraging UK consumers to up their daily intake of fibre to the recommended 30g/day[i]. Health studies show [...]

February 2019: The California Prune Board is throwing its weight behind the UK bread industry’s Fibre February campaign this month, with mouth-watering recipes containing the fibre-packed fruit.

Fibre February, led by the Flour Advisory Bureau (FAB), has been launched with the aim of encouraging UK consumers to up their daily intake of fibre to the recommended 30g/day[i].

Health studies show that increasing dietary fibre is not only key for good digestive health, regular bowel movements and a reduction in constipation, it can also reduce the risk of diseases like diabetes, heart disease and bowel cancer[ii].

Esther adds: “As eating around 8-12 California prunes can provide almost a quarter of the recommended daily amount of fibre, we wanted to support Fibre February campaign and help consumers up their intake with our own range of delicious bread recipes.”

The recipes, which all feature the versatile California prune, include a tasty brioche and a delicious soda bread, and can be found at www.californiaprunes.co.uk.

– ends –

Notes to editors: The California Prune Board, under the authority of the California Secretary of Food and Agriculture represents the entire 800 prune plums growers and 29 prune packers of California, growing prunes known to be of the best quality due to the regions’ rigorous harvesting techniques and quality control assessments. The premium produce is supplied to 72 countries worldwide and the region contributes 43% of the world’s prune supplies and 99% of the United States’ prune supplies. The California Prune Board is responsible for the marketing of California prunes and has been actively promoting its prunes to consumer and trade customers in the UK and Europe since 1986.

www.californiaprunes.co.uk

For further information, contact California Prune Board (Europe) – 0044 1858 462656 or email pr@cpbeurope.eu.com

Follow us on Facebook @californiaprune, Twitter @Californiaprunes, YouTube @CaliforniaPruneUK and Instagram @californiaprune.

[i] SACN (2015) Carbohydrates and health. Scientific Advisory Committee on Nutrition. London, TSO.

[ii] Reynolds A, Mann J, Cummings J, et al (2019) Carbohydrate quality and human health: a series of systematic reviews

and meta-analyses. Lancet. http://dx.doi.org/10.1016/S0140-6736(18)31809-9

[iii] Lever E, Scott M, Louis P, Emery P, Whelan K, The effect of prunes on stool output, gut transit time and gastrointestinal microbiota: A randomised controlled trial, Clinical Nutrition (2018), http://www.clinicalnutritionjournal.com/article/S0261-5614(18)30003-7/fulltext?rss=yes

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Dried fruit – dispelling the sugar myths

Jennette Higgs, Consultant Dietitian, California Prune Board  Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added [...]

Jennette Higgs, Consultant Dietitian, California Prune Board

 Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added to foods and beverages by the manufacturer, cook or consumer, and sugars naturally present in honey, syrups, fruit juices and fruit juice concentrates[i]. So it should be safe to assume that traditional dried fruits are excluded from current public health campaigns, designed to meet WHO recommendations for reducing sugar to less than 10% of daily energy intakes – or is it?  Download to read full article.

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California prunes on trend with current eating plans (gluten free)

A collaboration between J.O.Sims and Country Style Foods resulting in the development of a gluten free loaf for a leading multiple supermarket, has emphasised the versatility of California Prunes and their relevance to current healthy eating trends. California Prune puree is being included (to add colour and improve texture) in a Seeded Farmhouse in-store baked gluten-free loaf, as part of [...]

A collaboration between J.O.Sims and Country Style Foods resulting in the development of a gluten free loaf for a leading multiple supermarket, has emphasised the versatility of California Prunes and their relevance to current healthy eating trends.

California Prune puree is being included (to add colour and improve texture) in a Seeded Farmhouse in-store baked gluten-free loaf, as part of Sainsbury’s Free From range, to capitalise on the soaring sales of gluten-free foods. The bread will be on sale within the UK’s number 2 retailer, in 186 stores, (source: Kantar Worldpanel, March 2017). With the Gluten Free Industry Association (GFIA) citing a value of £585.6m (26.7% increase on the previous year) for annual free-from sales, and gluten-free products accounting for nearly 60% of the category, the inclusion of California Prunes in such a product once again supports the commercial appeal of this quality ingredient.  Download to read full article.

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California prunes celebrates end of 65th anniverary year

November 2017: As the California Prune Board approaches the close of its 65th anniversary year, a celebratory dinner was held in London – at the legendary Savini at Criterion – attended by a number of high profile California prune Brand Ambassadors. World renowned chocolatier Paul.A.Young; Peter Sidwell, chef, author and founder of Simply Good Food TV and the newly appointed [...]

November 2017: As the California Prune Board approaches the close of its 65th anniversary year, a celebratory dinner was held in London – at the legendary Savini at Criterion – attended by a number of high profile California prune Brand Ambassadors.

World renowned chocolatier Paul.A.Young; Peter Sidwell, chef, author and founder of Simply Good Food TV and the newly appointed Health Brand Ambassador, consultant nutritionist and registered dietitian Hala El-Shafie, (associated with a number of high profile TV shows – How to Lose Weight Well; Eat Well for Less and Sugar Free Farm) attended the trade event which acknowledged a number of significant achievements over the last 12 months.  Download to read full article.

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California prunes crowns its first Masterchef

Student Emma Parker has been officially crowned winner of the California Prunes Masterchef competition, following a closely fought final held last week at Westminster Kingsway College, London, the renowned catering institution responsible for notable alumni such as Jamie Oliver and Antony Worrall Thompson. The search to find the California Prunes Masterchef involved asking Second Year students at the college to [...]

Student Emma Parker has been officially crowned winner of the California Prunes Masterchef competition, following a closely fought final held last week at Westminster Kingsway College, London, the renowned catering institution responsible for notable alumni such as Jamie Oliver and Antony Worrall Thompson.

The search to find the California Prunes Masterchef involved asking Second Year students at the college to devise two innovative dishes (starter and main or main and dessert) featuring California Prunes. The competition was designed to educate emerging talent in the culinary field to appreciate the superior quality, versatility and health benefits associated with incorporating California Prunes as an inclusion.  Download to read full article

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