California Prunes Supporters

Professionals Love California Prunes

California Prunes works with a number of well known culinary, industry and sporting professionals, who share a common genuine passion for our premium prunes.

Our brand ambassadors include:


Paul is a ground breaking and inspirational chocolatier at the forefront of the British chocolate ‘scene’ and beyond.

He is ranked amongst the world’s best chocolatiers and enjoys a reputation for being an incredibly creative flavour alchemist, unafraid of challenging convention to develop original, sometimes daring but always sublime taste combinations.

Paul never add compounds, concentrates, essences, preservatives or additives to his chocolates, preferring to keep a unique blend of fine ingredients entirely pure and fresh. It is this pursuit of outstanding, first class ingredients offering unrivalled quality that first led Paul to experiment with California Prunes and since then he regularly features the world’s best prunes in his sophisticated culinary creations.

Peter Sidwell

Peter Sidwell is a chef, baker, author, and innovator of all things food related. He has been a chef all his working life and over the years has developed a simple, fresh and innovative way of cooking which focuses on the importance of fine ingredients and technical know-how to ensure the best results. Peter has travelled the world cooking, talking and demonstrating his approach and explaining how and why it works so well for all manner of food offerings.

Peter has presented several TV shows such as ITV’s hit show ‘Britain’s Best Bakery’ and Channel 4’s ‘Lakes on a Plate’. In addition, he has written 5 cook books published by Simon and Schuster.

Peter is the founder and head commissioner of Simply Good Food TV. The app is a platform for people who enjoy watching all kinds of food programmes from around the globe. Simply Good Food TV is in its infancy but has already achieved an impressive audience of over 250,000 since its launch 18 months ago. The app continues to break boundaries featuring live cookery shows, branded content and the promise of identifying the best cookery shows from all over the world and siting them in one place.

Peter is a popular speaker at live events and regularly hosts demonstrations at established food shows such as BBC Good Food Show, Ideal Home Show, and The Cake and Bake Show. He has recently been involved with NHS Scotland, consulting on hospital café menus and spoke at the Scottish Healthcare Facilities Conference. He promoted British cheeses with a UK Dairy and was a keynote speaker at the Scottish Bakers Annual Conference and Awards in 2014 and 2015.