California Prunes Supporters

Professionals Love California Prunes

California Prunes works with a number of well known culinary, industry and sporting professionals, who share a common genuine passion for our premium prunes.

Our brand ambassadors include:

Rosemary Shrager

Celebrity TV chef and our official Queen of Prunes, Rosemary has years of experience in restaurant kitchens having worked for Pierre Koffman at the famous Tante Claire eatery in London and also for the brilliant chef Jean-Christophe Novelli.

Ever keen to pass on her love of cooking and culinary skills to others, Rosemary is an excellent teacher and is currently the owner of the hugely popular Rosemary Shrager Cookery School in Tunbridge Wells, Kent.

Although Rosemary regularly cooks up an inspirational range of mouth watering sweet and savoury recipes featuring California Prunes, she also keeps them handy for when the need for a healthy snack strikes, and regularly exclaims that ‘she simply LOVES California Prunes!’


Paul is a ground breaking and inspirational chocolatier at the forefront of the British chocolate ‘scene’ and beyond.

He is ranked amongst the world’s best chocolatiers and enjoys a reputation for being an incredibly creative flavour alchemist, unafraid of challenging convention to develop original, sometimes daring but always sublime taste combinations.

Paul never add compounds, concentrates, essences, preservatives or additives to his chocolates, preferring to keep a unique blend of fine ingredients entirely pure and fresh. It is this pursuit of outstanding, first class ingredients offering unrivalled quality that first led Paul to experiment with California Prunes and since then he regularly features the world’s best prunes in his sophisticated culinary creations.

Peter Sidwell

Peter Sidwell is a chef, baker, author, and innovator of all things food related. He has been a chef all his working life and over the years has developed a simple, fresh and innovative way of cooking which focuses on the importance of fine ingredients and technical know-how to ensure the best results. Peter has travelled the world cooking, talking and demonstrating his approach and explaining how and why it works so well for all manner of food offerings.

Peter has presented several TV shows such as ITV’s hit show ‘Britain’s Best Bakery’ and Channel 4’s ‘Lakes on a Plate’. In addition, he has written 5 cook books published by Simon and Schuster.

Peter is the founder and head commissioner of Simply Good Food TV. The app is a platform for people who enjoy watching all kinds of food programmes from around the globe. Simply Good Food TV is in its infancy but has already achieved an impressive audience of over 250,000 since its launch 18 months ago. The app continues to break boundaries featuring live cookery shows, branded content and the promise of identifying the best cookery shows from all over the world and siting them in one place.

Peter is a popular speaker at live events and regularly hosts demonstrations at established food shows such as BBC Good Food Show, Ideal Home Show, and The Cake and Bake Show. He has recently been involved with NHS Scotland, consulting on hospital café menus and spoke at the Scottish Healthcare Facilities Conference. He promoted British cheeses with a UK Dairy and was a keynote speaker at the Scottish Bakers Annual Conference and Awards in 2014 and 2015.

Danielle Davey

Born in Lewisham, Danielle wanted to be a chef from an early age. Her interest in cooking started as a child, inspired by her mum who was a fantastic cook, Danielle would always be perched on a stool in the kitchen watching her cook. As she grew older and started cooking for herself she found she had a natural talent for all things culinary.

Danielle first trained at Sankey’s in Tunbridge Wells as a Level 2 apprentice in Hospitality & Catering. She started her culinary apprenticeship with Rosemary Shrager after responding to an advert in the paper and was fortunate to be selected as one of the first batch to receive training in 2014.

“The in-house training at the Rosemary Shrager Cookery School gives me the opportunity to learn a wide range of different skills, learning directly from Rosemary Shrager herself, in state of the art kitchens. This has given me a really good understanding of working in a team as well as the business side of a culinary career,” says Danielle.

The Hadlow Group has recently begun a joint venture with the Rosemary Shrager Cookery School to provide first class culinary training to young people in Kent and via this initiative, Danielle should complete her Level 3 training by Christmas 2017.

In the future, Danielle aspires to work in Australia. She is attracted to Australia for its reputation for healthy eating & healthy lifestyle, and this same love of healthy living also naturally drew her to California Prunes.

“I like the fact that California Prunes are so versatile and I love to put a new twist on cooking with prunes, particularly in terms of challenging and changing young people’s misguided perceptions about prunes and educating them to appreciate the many benefits associated with this quality ingredient.”