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Dried fruit – dispelling the sugar myths

Jennette Higgs, Consultant Dietitian, California Prune Board  Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added [...]

Jennette Higgs, Consultant Dietitian, California Prune Board

 Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added to foods and beverages by the manufacturer, cook or consumer, and sugars naturally present in honey, syrups, fruit juices and fruit juice concentrates[i]. So it should be safe to assume that traditional dried fruits are excluded from current public health campaigns, designed to meet WHO recommendations for reducing sugar to less than 10% of daily energy intakes – or is it?  Download to read full article.

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California prunes on trend with current eating plans (gluten free)

A collaboration between J.O.Sims and Country Style Foods resulting in the development of a gluten free loaf for a leading multiple supermarket, has emphasised the versatility of California Prunes and their relevance to current healthy eating trends. California Prune puree is being included (to add colour and improve texture) in a Seeded Farmhouse in-store baked gluten-free loaf, as part of [...]

A collaboration between J.O.Sims and Country Style Foods resulting in the development of a gluten free loaf for a leading multiple supermarket, has emphasised the versatility of California Prunes and their relevance to current healthy eating trends.

California Prune puree is being included (to add colour and improve texture) in a Seeded Farmhouse in-store baked gluten-free loaf, as part of Sainsbury’s Free From range, to capitalise on the soaring sales of gluten-free foods. The bread will be on sale within the UK’s number 2 retailer, in 186 stores, (source: Kantar Worldpanel, March 2017). With the Gluten Free Industry Association (GFIA) citing a value of £585.6m (26.7% increase on the previous year) for annual free-from sales, and gluten-free products accounting for nearly 60% of the category, the inclusion of California Prunes in such a product once again supports the commercial appeal of this quality ingredient.  Download to read full article.

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California prunes celebrates end of 65th anniverary year

November 2017: As the California Prune Board approaches the close of its 65th anniversary year, a celebratory dinner was held in London – at the legendary Savini at Criterion – attended by a number of high profile California prune Brand Ambassadors. World renowned chocolatier Paul.A.Young; Peter Sidwell, chef, author and founder of Simply Good Food TV and the newly appointed [...]

November 2017: As the California Prune Board approaches the close of its 65th anniversary year, a celebratory dinner was held in London – at the legendary Savini at Criterion – attended by a number of high profile California prune Brand Ambassadors.

World renowned chocolatier Paul.A.Young; Peter Sidwell, chef, author and founder of Simply Good Food TV and the newly appointed Health Brand Ambassador, consultant nutritionist and registered dietitian Hala El-Shafie, (associated with a number of high profile TV shows – How to Lose Weight Well; Eat Well for Less and Sugar Free Farm) attended the trade event which acknowledged a number of significant achievements over the last 12 months.  Download to read full article.

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California prunes crowns its first Masterchef

Student Emma Parker has been officially crowned winner of the California Prunes Masterchef competition, following a closely fought final held last week at Westminster Kingsway College, London, the renowned catering institution responsible for notable alumni such as Jamie Oliver and Antony Worrall Thompson. The search to find the California Prunes Masterchef involved asking Second Year students at the college to [...]

Student Emma Parker has been officially crowned winner of the California Prunes Masterchef competition, following a closely fought final held last week at Westminster Kingsway College, London, the renowned catering institution responsible for notable alumni such as Jamie Oliver and Antony Worrall Thompson.

The search to find the California Prunes Masterchef involved asking Second Year students at the college to devise two innovative dishes (starter and main or main and dessert) featuring California Prunes. The competition was designed to educate emerging talent in the culinary field to appreciate the superior quality, versatility and health benefits associated with incorporating California Prunes as an inclusion.  Download to read full article

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2017 California prune harvest returns to typical levels following weather-challenged yield of 2016

2017 California prune harvest returns to typical levels following weather-challenged yield of 2016

Sacramento, CA (September 21, 2017) – The 2017 California Prune harvest is projected to reach 105,000 tons (95,254 metric tonnes), according to forecasts by the United States Department of Agriculture (USDA) and the National Agricultural Statistics Service (NASS). The projected harvest will yield a 99-percent increase over the unusually light 2016 harvest of 52,851 tons (47,946 metric tonnes). USDA and [...]

Sacramento, CA (September 21, 2017) – The 2017 California Prune harvest is projected to reach 105,000 tons (95,254 metric tonnes), according to forecasts by the United States Department of Agriculture (USDA) and the National Agricultural Statistics Service (NASS).

The projected harvest will yield a 99-percent increase over the unusually light 2016 harvest of 52,851 tons (47,946 metric tonnes). USDA and NASS estimates are based on surveys among California Prune growers. Download to read full article.

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