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Prune power to help UK hit Increased Fibre Intake Requirements

PRUNE POWER TO HELP UK HIT INCREASED FIBRE INTAKE REQUIREMENTS UK consumers are failing to meet the recommended level of fibre intake – which is so important for gut health – in their diet. But a new UK research study funded by the California Prune Board that is published this month, [1] suggests that prunes could be a convenient  solution [...]

PRUNE POWER TO HELP UK HIT INCREASED FIBRE INTAKE REQUIREMENTS

UK consumers are failing to meet the recommended level of fibre intake – which is so important for gut health – in their diet. But a new UK research study funded by the California Prune Board that is published this month, [1] suggests that prunes could be a convenient  solution to helping the nation address this issue.

The study, undertaken by researchers at King’s College London – a renowned centre of excellence for nutrition and digestive health – adds weight to the existing authorised health claim for prunes[2] by showing that eating just 80 g daily – not the previously believed 100 g as per the current EU claim – of prunes achieves the same desired effect.

Scientists at King’s College London based their research on a group of healthy adults with low fibre intakes and infrequent bowel movements and found that the daily addition of just 80 g of prunes in the diet can dramatically increase fibre intake by 29%, resulting in significantly improved bowel function. Current UK intakes of fibre are approximately 18g / day which is in sharp contrast to the recommended 30g / day. Increasing fibre intake is the recommended route to reducing the risk of diseases such as colorectal cancer, haemorrhoids and constipation.

120 healthy adults were randomly assigned to one of three groups for 4 weeks whilst consuming their regular diet and maintaining normal activity levels: 300 ml water only (the control group); 80 g prunes and 300 ml water; or 120 g prunes and 300 ml water. There was no change in body weight over the four week study in any of the three groups.  Once again, this research dismisses the myth that adding prunes to the diet causes weight increase, reinforcing the results of a previous trial by the University of Liverpool[3].

The researchers also measured changes in the gut microbiota and found that levels of healthy gut bugs called Bifidobacteria significantly increased throughout the study following the prune diet. An additional benefit of eating prunes therefore appears to be a rise in the levels of ‘good’ health-enhancing bacteria in the gut.

Commenting on the findings, Esther Ritson-Elliott, European Marketing Director for the California Prune Board says, “The California Prune Board, representing the world’s premium quality prunes, has a long history of investing in cutting edge research to underpin the exceptional health and nutritional credentials of California prunes. This study is not simply a repeat of previous similar scientific investigations, but instead represents a brand-new UK research initiative that patently reinforces and adds significant weight to the existing EU health claim. In fact, we may now consider applying for the EU health claim to be adapted in line with these latest findings. Although there are daily sensationalised reports claiming new ‘gut health’ breakthroughs, this published research has used robust, objective outcome measures to confirm the long-held view that eating a diet rich in California prunes offers clear and tangible benefits in terms of improving normal bowel function.”

The research could also be relevant to helping to address the UK’s  mounting laxative bill – according to NHS England, the spend on laxatives has increased by 61.2% over the last 10 years[4]! Eating more fibre rich foods such as prunes could potentially reduce the need for such interventions!


[1] Lever E, Scott M, Louis P, Emery P, Whelan K, The effect of prunes on stool output, gut transit time and gastrointestinal microbiota: A randomised controlled trial, Clinical Nutrition (2018), http://www.clinicalnutritionjournal.com/article/S0261-5614(18)30003-7/fulltext?rss=yes

[2] Prunes contribute to normal bowel function when 100g are eaten daily

[3] Harrold J, Hughes G, Boyland E, Williams N, McGill R, Blundell J, Finlayson G, Higgs J, Harland J, Halford J (2014) Dried fruit (prune) consumption does not undermine active weight management or produce adverse gastrointestinal effects. As presented at The European Congress on Obesity by The European Association for the Study of Obesity, 2014: http://bit.ly/1EYFlyI

[4] According to NHS England over a 10-year period (2006 – 2016) laxative spend in the UK has increased by 61.2%. In 2016 the NHS spent £92.8 million on laxatives, equivalent to over £250,000 daily. The NHS states that ‘most people should get all the nutrients they need by having a varied and balanced diet’ yet people use supplements, including a wide variety of over the counter treatments to help them ‘go’ to the toilet. Yet lifestyle changes (diet, fluid intake and exercise) can often prevent the need for laxatives and are recommended as the first line option by the NHS.

– Ends –


Media:

Lisa Allen / lisa.allen@blueberrycommunications.co.uk / 01227 700 175 / 07530 060800

Carla Wessel / carlaw@blueberrycommunications.co.uk  / 01227 700 175 / 07970 252566

Notes to editors:

The California Prune Board, under the authority of the California Secretary of Food and Agriculture represents the entire 800 prune plums growers and 29 prune packers of California, which is the largest producer of prunes in the world, growing prunes known to be of the best quality due to the regions’ rigorous harvesting techniques and quality control assessments. The premium produce is supplied to 72 countries worldwide and the region contributes 43% of the world’s prune supplies

and 99% of the United States’ prune supplies. The California Prune Board is responsible for the marketing of California prunes and has been actively promoting its ‘designer’ prunes to consumer and trade customers in the UK and Europe since 1986.

Follow the California Prune Board on: www.californiaprunes.co.uk

www.facebook.com/californiaprune /

www.twitter.com/Californiaprunes / www.instagram.com/californiaprune/

www.youtube.com/user/CaliforniaPruneUK

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Dried fruit and dental health – let common sense prevail – by Peter Sidwell

I’m a professional chef, author and the founder of Simply Good Food TV but for me, my most important role in life by far is that of being a father to two young children. As you’d expect from someone who has worked in the food industry for 25 years, I’m passionate about educating my children to eat well and for [...]

I’m a professional chef, author and the founder of Simply Good Food TV but for me, my most important role in life by far is that of being a father to two young children. As you’d expect from someone who has worked in the food industry for 25 years, I’m passionate about educating my children to eat well and for them to appreciate the significant part that nutrition plays in establishing a healthy lifestyle.

Within our family, fruit has always been a staple of the daily diet because it fits with the desire to seek out natural whole foods which have not been processed and are therefore free from additives and preservatives.  Schools clearly concur with this view and now many restrict any between meal snacking to fresh fruit.  The reality is that traditional dried fruit (not those which have added sugar) offers exactly the same nutritional content as fresh fruit, simply with the water removed.  In terms of convenience and portability, many parents, myself included elect to regularly rely on dried fruit as a go-to snack, ideal for those impulse snacking moments such as after swimming or on the way to Brownies or Cubs! Download to read full article.

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Prune The Sugar and Fat This Christmas

Prune The Sugar and Fat This Christmas

Healthy eating tips for festive feasts –  from California Prunes October 2016: The festive season signals a time for celebrating and this inevitably involves over-indulging– both in terms of the quantity and type of food we consume.  According to the British Dietetic Association, Brits have been known to eat a staggering 6,000 calories on Christmas Day (triple a man’s and [...]

Healthy eating tips for festive feasts –  from California Prunes

October 2016: The festive season signals a time for celebrating and this inevitably involves over-indulging– both in terms of the quantity and type of food we consume.  According to the British Dietetic Association, Brits have been known to eat a staggering 6,000 calories on Christmas Day (triple a man’s and four times a woman’s recommended daily intake)* and with many people enjoying an extended period of partying, the after effects of this decadent lifestyle can result in an average weight gain of 1-5 lb over the holiday period.   But with no-one wanting to miss out on the seasonal revelries, what steps can be taken to avoid the customary post-Christmas blow-out blues?  The answer is simple – Prune It! Download to read full article…

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Doubt cast on advice that dried fruit is bad for teeth

Doubt cast on advice that dried fruit is bad for teeth

July 2016: California Prunes is delighted with a new independent review of scientific literature just published online in the International Journal of Food Sciences and Nutrition, which casts doubt on the common perception that eating dried fruit can cause problems with dental health. Read more…

July 2016: California Prunes is delighted with a new independent review of scientific literature just published online in the International Journal of Food Sciences and Nutrition, which casts doubt on the common perception that eating dried fruit can cause problems with dental health. Read more…
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California Prunes Take Centre Stage At Just V 2016

California Prunes Take Centre Stage At Just V 2016

Strict vegetarians and vegans, as well as those simply interested in reducing the amount of meat they consume, are encouraged to visit the California Prunes kitchen, which represents the go-to hub for culinary inspiration at this year’s Just V show.  Read more…..

Strict vegetarians and vegans, as well as those simply interested in reducing the amount of meat they consume, are encouraged to visit the California Prunes kitchen, which represents the go-to hub for culinary inspiration at this year’s Just V show.  Read more…..

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